Mortgage Magic

MORTGAGE MAGIC

The Mortgage Marketing Newsletter for Loan Officers that are Serious About Their Business

From: Ameen Kamadia, President of Kamrock Publishing

Dear Friend,

YOU ARE A SPAMMER!!

That's right! You send SPAM to people. But don't feel bad, because just about everyone that sends email sends SPAM.

Well actually it's not SPAM. I mean I am sure you don't think your email is SPAM and the recipient might not think your email is SPAM but if his/her computer thinks it is than the result is the same -YOUR EMAIL WILL NOT GET DELIVERED!

Last week I sent an email to the few thousand people on our mailing list. I thought everything was OK until I got an email from a friend and customer. Randy emailed and said,

"Ameen, I almost didn't get your email. It was put in my SPAM box. Good thing I checked and recognized your name or else I wouldn't have gotten it. But I want to keep getting your emails. What do I do about this?"

We all face this same problem as marketers. It is estimated that 40-50% of all emails not do not get through Spam Blocking Software.

So half of the people you send email to do not even get your email. Is there anything we can do about it? Not much, but here are a couple tips.

1. If you use AOL to get your email, you might want to switch. AOL is notorious for forcing people to use their SPAM filters. Believe me, I use AOL and have missed many important emails because of this.

2. Do not use the word mortgage in the subject of your email. Words like free, mortgage, quote, sale, sex, all set off alarms for Spam filters and these emails get flagged and taken out of your inbox.

3. If you use an autoresponder service, they now offer a way to check if your email will make it through the filters.

4. Add in your signature of every email a reminder for people to add your email address to their list of approved senders. Something like,

"To make sure that you receive all my timely mortgage emails, please make sure to make the needed changes to your email spam filters so that it will not block my emails."

5. Add a page on your website where people can go to see the emails that you have sent. This works best if you offer an email course or more information via email. For example, this newsletter is being posted on the archives page so that if anyone misses or stops getting the email announcements, they can still stop by to read the new articles.

This Spam problem is going to get worse before it gets better.

So what you might want to do is rely less on email and more on regular mail. Don't stop send out emails, but be careful how much you rely on them.

Happy Originating!

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