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MORTGAGE
MAGIC

The Mortgage
Marketing Newsletter for Loan Officers that are Serious About Their
Business
From:
Ameen Kamadia, President of Kamrock Publishing
Dear
Friend,
Solomon, considered
to be the wisest man of all time, has been recorded as saying "Wise
men store up knowledge."
Francis Bacon has
told us, that "Knowledge is power."
And in today's society
it is more easy to acquire knowledge than any other. The purpose of
this letter is to provide you with a starting point of knowledge.
Listed below is what
I call my Reading List. It is comprised of the books that I think are
absolutely essential to being successful in business and life.
I have personally
read all these books, many more than once, and recommend them all. They
should all be in your library.
Jim Rohn, a famous
speaker, has said that "just walking into your own library makes
you feel smarter".
Ever wonder how Oprah
Winfrey became a billionaire? Once of the reasons is that she reads
two books a week. Even with her schedule she still finds time to read.
So read, my little
guppie, read.
1. Think and Grow Rich by Napoleon Hill - The greatest book on
personal development and making money every written.
2. The E-Myth Revisited
by Michael Gerber - Great for small businesses. Follow the formula
and your business will run like clockwork.
3. Influence by
Robert Caldini - Learn how to get others to do what you want. Why
do we buy the things we buy and do the things we do.
4. The Greatest
Salesman in the World by Og Mandino - Great story. Easy read. Great
lessons.
5. Rich Dad Poor
Dad by Robert Kiyosaki - new way to think about money. I think I
have read this book 6 times.
6. 7 Habits of
Highly Effective People by Stephen Covey - a business classic. Is
rewuired reading in my Jump Start Your Mortgage Career class.
7. Relationship
Selling by Jim Cathcart - Great ideas and methods to increase sales.
8. The Success
System That Never Fails by W Clement Stone - This man made his fortune
in the depressions and built one of the largest insuance companies in
the world. Great sales techniques.
9. The Richest
Man in Babylon by George S Clason - The best way to get rich.
10. Unlimited Power
by Anthony Robbins - Get your emotions, values and life all aligned.
Learn how to motivate yourself to be able to do anything. No more excuses!
11. The Power of
Positive Thinking by Norman Vincent Peal -
12. How To Sell
Anything To Anybody by Joe Girard - Great stories and strategies
that you can implement in your business right away.
13. Triggers by
Joe Sugarman - Use these elements in your sales copy and pitch to
increase conversion.
14. Tested Advertising
Methods by John Caples - A classic advertsing book.
15. How To Stop
Worrying and Start Living by Dale Carnegie - the name says it all
16.
Residential Mortgage Loan Origination Made Easy by Abby Kamadia
- the #1 selling mortgage trianing manual
available today.
17. Raving Fans
by Ken Blanchard and Sheldon Bowles - How
to look at customer service
18. See You At
The Top by Zig Ziglar - Great for motivation
19. How
To Make Your Credit Sparkle by Ameen Kamadia -
My first book. If you want to improve your credit to help clients to
improve theirs', this is the book for you.
20. The New Psycho-Cybernetics
by Maxwell Maltz - Get your brain to do what
you want it o.
21. Success Through
a Positive Mental Attitude by W Clement Stone and Napoleon Hill -
Another great self-help book
22. Missed Fortune
by Douglas Andrew - Talks about using home
equity to start a life insuance policy and get rich.
23. Getting Everything
You Can Out Of All You've Got by Jay Abraham -
Marketing strategies and ways to increase profits in your business.
24. Good To Great
by Jim Collins - how to improve your company
and what to avoid while growing
24. Adventure Capitalist
by Jim Rogers - a trip around the world in
a car with a billionaire. Great insights to other economies and lessons
on investing.
25. Awaken The
Giant Within by Anthony Robbins - Another
great Robbins book.
26. Retire Young
Retire Rich by Robert Kiyosaki - Working til
65 and then retiring is not mandatory. Learn how to retire fast, and
then do only what you want to.
27. So
You Want To Be A Mortgage Broker by Ameen Kamadia -
Answers the question - "How to do become a loan officer or mortgage
broker and what is it like?"
28. Marketing Outrageously
by Jon Spoelstra - Fun to read. Great stories.
And some great ideas.
29. Customer Loyalty
by Jill Griffin - How to take your prospects and tuen them into
advocates. A great primer for doing business by referral.
30. The Marketing
Game - by Eric Schulz - a cross between a marketing textbook and
a case study. Learn how real compaines do market research and advertising.
Happy Originating!

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