Mortgage Magic

MORTGAGE MAGIC

The Mortgage Marketing Newsletter for Loan Officers that are Serious About Their Business

From: Ameen Kamadia, President of Kamrock Publishing

Dear Friend,

What does a mafia boss know about marketing?

The following is taken from Yanik Silver’s Surefire Marketing Secrets Email Newsletter
You can subscribe by sending a blank email to ==> instantletters@getresponse.com Along with your subscription you'll get a free 3-part 'mini-course' "7 Direct Mail Secrets Guaranteed To Create A Stampede of New Business!" -----------------------------

What does a mafia boss know about marketing?

Lots. Read on to find out...

Do you remember in the movie "The Godfather" when Don Corleone says, "I'm gonna make him an offer he can't refuse"?

And it's this simple concept that's the backbone of any successful sales proposition you make. (However if I were you, I'd probably leave out the threats of violence in your sales piece.)

From now on, your job is to create such powerful offers that anyone reading it would say to themselves, "My goodness, I'd have to be a complete idiot not to take them up on this deal!"

And creating a powerful offer like this is easier than you think. Let me share with you one of the most compelling offers I've seen. It took a dying hotel on the wrong side of the Vegas 'strip', where you had to watch your wallet at every turn, and transformed it into a super moneymaker.

This is from a very successful ad that used to run for Bob Stupak's Vegas World hotel. Listen to this deal and see if you wouldn't act on this even if you were just an occasional gambler:

"Act now, to receive a virtually free Las Vegas vacation. For $198 per person or $396 per couple I will:

1) Put you up in a luxurious mini suite in an exciting Las Vegas hotel right on the famous strip.

2) I will give you free tickets to a show with name entertainers.

3) I will put a chilled bottle of champagne in your room for free.

4) I'll let you drink as much as want for free, whether you're at the gaming tables, playing slots or in one of the lounges.

5) I'll hand you $1,000 of my money to gamble with for free.

6) I'll let you keep all your winnings.

7) I'll guarantee you'll win a color TV, VCR or a faux diamond ring.

Obviously I'm not going to give this incredible deal to everybody in the whole world. There can only be (small number) of these vacation packages available. First come, first served."

If that's not an irresistible offer, I don't what is. The closer you can get to something like this, the more customers you'll have falling all over themselves to give you their money.

Does this give you a few ideas?

====================== Using The Bonus Pile On =================

Vegas World's offer uses a concept I call "Bonus Pile On".

And the way it works is to keep piling on bonus after bonus until finally you have to say "no mas" and whip out your charge card.

It was the same thing with the famous Ginsu knife commercials a few years back. They used this technique perfectly to sell millions of dollars of cutlery. The announcer would say

"And if you act now you'll also get..." and then about 15 different knives and kitchen gadgets would pop up on the screen.

It made you think about how much value you were getting for such a little price.

That's the power of the "bonus pile on".

Happy Originating!

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